Center for Supportive Communities

At the heart of Center for Supportive Communities (CSC) lies a mission to foster supportive environments for youth development, led by behavior analysts Dr. Kelsey Dachman and Madison Graham. CSC approached ShineThru with a vision to establish a modern, engaging digital identity that could effectively communicate their values and appeal to a diverse audience, including kids, teens, families, corporations, and grant agencies. They came to ShineThru without any branding or marketing material yet built, eager to develop a multifaceted new brand.

CSC faced the challenge of creating a digital identity that was not only vibrant and appealing to youth and families but also maintained a professional and tasteful demeanor for corporate and grant agency engagement. The goal was to effectively convey their personality, value proposition, and commitment to modernity while facilitating growth as a startup nonprofit organization.

ShineThru's solution for Center for Supportive Communities (CSC) extended beyond the creation of a dynamic brand and a compelling website. It involved a meticulously crafted approach designed to ensure that CSC's digital identity resonated authentically with its diverse audience and effectively conveyed its values and vision.

Our Approach: Building a Strong Digital Presence

1. Kick-Off Call + Workshop: A comprehensive workshop outlined CSC's business goals, value propositions, personality, ideal clients, and aesthetic preferences, ensuring alignment for the project.
2. Brand Deck (First Round): ShineThru developed an initial brand deck, setting the visual direction for the brand, including mood boards, color palettes, and fonts, before diving into logo design.
3. Logo Design: Three logo options were presented, aligning with the approved visual direction and brand attributes defined in the deck.
4. Final Brand Style Guide: The final brand deck solidified brand colors, fonts, and guidelines for logo and icon usage.
5. Templates for Launch: ShineThru provided essential templates for a successful brand launch, including Facebook and website banners, and business cards.
6. Website Design: ShineThru collaborated with CSC to create a performance-optimized website, designed for lead capture, engagement, and alignment with CSC's brand vision. The design elements seamlessly integrated with the new brand identity.

Through this comprehensive approach, ShineThru empowered Center for Supportive Communities to not only elevate their digital identity but also connect with a broad spectrum of stakeholders, positioning them for growth and impact in their mission to support youth development.