In the ever-changing world of real estate, Two Door Group serves as a dedicated guide to Chicago's diverse communities. Driven by a profound passion for all things real estate, Two Door Group teamed up with ShineThru to bolster their brand identity and marketing strategy. ShineThru's approach involved a deep dive into Two Door Group's core metrics, business differentiators, and authentic image, providing the foundation for all future marketing endeavors to help attract new clients and elevate their brand reach.
Two Door Group, led by industry leaders Jen Vest and Adele Lang, faced a unique challenge in the bustling real estate arena. They needed to convey their local market expertise, commitment to clients, and thought leadership. Moreover, they required a strategic marketing approach to align with their business goals and reach a broader audience.
ShineThru's process began with a comprehensive brand kick-off meeting, where insights were gleaned from the Two Door Group team. This information served as the bedrock for structuring brand foundations, including key metrics tracking, content planning, and even the creation of an optional foundational brand deck. This strategic framework became the guiding light for all marketing initiatives, ensuring that messaging and collateral updates resonated authentically with Two Door Group's identity. A key facet of ShineThru's strategy involved establishing a preferred content cadence and schedule that seamlessly aligned with Two Door Group's publicity plans and overarching business goals. This collaborative approach also accounted for coordination with other members of the marketing team. Through meticulous pre-planning, each month unfolded with a clear focus on copywriting, graphic design, and social media marketing cadences, all driven by specific goals to maximize reach and engagement with the target audience.
ShineThru ensured that Two Door Group's branding and marketing initiatives remained agile, allowing for monthly reassessment in accordance with sales, exposure, and project goals. Key components of this strategic approach included:
Through ShineThru's comprehensive approach, Two Door Group was not only equipped with a refined brand identity but also a strategic marketing roadmap that continually evolved to meet their goals, ensuring that they shone brightly in the competitive real estate landscape.
